Virtual reality allows us to transport ourselves to a different environment than the one we live in, using tools such as VR glasses, headsets, vests, controllers, and other VR accessories.
Virtual reality can be used in a variety of ways: for gaming and entertainment, to motivate learning, and also to develop business marketing.
And it's this last aspect we'll focus on in this article: tips for improving marketing with virtual reality.
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Present your products without having them with you
There are several scenarios in which it's not easy to have the product ready to present to a potential client. For example, when the potential client is in another country or when transporting the product is difficult or impossible, as is the case with heavy machinery or land and apartment sales.
In all these cases, virtual reality offers the possibility of bringing the product closer to the potential customer without having to hold it. This option is less expensive and offers a pleasant experience.
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Create an immersive experience that drives purchase
Through virtual reality, it's possible not only to sell a product or service, but also to provide a pleasant immersive experience. Hotels, for example, leverage virtual reality to create the experience of staying in the room of their choice, triggering the desire to stay.
Another company leveraging VR for sales is Ikea, which allows customers to enter their dream room and choose the furniture, colors, and accessories they want before purchasing.
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You can use it as a virtual advertising sales space
It's possible to create a new sales channel targeting the most tech-savvy people, reaching them first. For example, the most famous fashion brands, such as Adidas, have already created avatars wearing their clothing and footwear and have virtual stores showcasing their new collections.
Other brands of regulated products like cannabis are using virtual reality and the metaverse to showcase their products within their communities.
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The innovation values of a brand are highlighted
Not all brands value innovation or technology, but those that do should see virtual reality as a brand ally.
Brands can use VR to present products, create virtual reality games and apps to enhance their brand image and distinguish themselves from the competition.
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Allows people to try on products
Some types of products are difficult to choose in physical or online stores because it's not clear how a particular shade will look on our skin. For example, lipsticks come in many shades, as does hair dye. Furthermore, it's impossible for a person to try every shade until they're satisfied.
Can you imagine having a virtual mannequin that looks just like you? Brands like L'Oreal are already doing this, so you can buy the size that really fits you.
Ready to boost your business marketing with virtual reality?
In our GSMPro store, you'll find all the VR accessories you need to create an immersive experience for your marketing.