In the exciting world of technology, leaks and rumors are a daily occurrence, and today we bring you news about the affordable Vision Pro.
A few days ago, the company with the bitten apple had planned to surprise everyone with affordable augmented reality glasses. These glasses, in theory, would have a design more similar to conventional glasses and would be based on augmented reality. But it seems those plans may have been scrapped in favor of their older sister, the Vision Pro 2.
Let's see what's behind this decision.
The dream of the Apple Vision Low-Cost
Some time ago, intrepid employees of Apple's engineering team dropped hints that the company was planning to develop more affordable augmented reality headsets. This excited many tech lovers, who were eagerly awaiting the opportunity to dive into the world of augmented reality without taking a devastating hit to their bank accounts.
Then came the announcement of the Apple Vision Pro, with a price tag that made more than one person choke on their coffee. These glasses, which haven't yet hit the market, are offered for the modest sum of $3,499. A considerable investment for anyone who isn't in the millionaires' club.
Ming-Chi Kuo's perspective
Ming-Chi Kuo, the tech industry's leak guru, is like a modern-day oracle, gathering information from the supply chain and sharing it with us. In his latest post, Kuo sheds light on the Vision Pro and the outlook for budget versions.
Kuo raises concerns that Vision Pro sales will fall short of initial estimates. Maximum production capacity is expected to be in the range of 400,000 to 600,000 units, well below the initial projected 1 million.
In perhaps the saddest news for some, Kuo suggests that the long-awaited Vision Lite, the cheaper version of the augmented reality headset, may not arrive as soon as expected, as Apple may have reportedly postponed the project for the time being.
An uncertain future for Vision Pro
Kuo suggests that "unless Apple significantly reduces the price of the Vision Pro, sales growth in 2025 will not materialize." Furthermore, rumors suggest the second-generation Vision Pro won't hit the market until the second half of 2027 at the earliest.
The Vision Pro will face considerable challenges due to its high production costs. Apple will have to convince its customers why they need spatial computing in their lives.
Apple CEO Tim Cook has stated that the headset will radically change the way people use technology. But the question is, can it match the revolutionary impact of the first iPhone? Apple has taken a risky bet and invested a fortune in the Vision Pro, and time will tell if it will achieve the market success it seeks.
Technology is constantly evolving, and while the Vision Lite may have been left in limbo for now, the Vision Pro 2 could be the next big milestone in Apple's AR journey. We'll be keeping an eye out for any future news that sheds light on the fate of these intriguing AR glasses.
Stay tuned to the GSMPRO.CL blog for more tech updates!